Why Parking Lot Maintenance is Important for Curb Appeal
“Curb appeal” is a term used to describe how attractive the exterior of a commercial or residential property appears initially. Realtors know that properties that have good curb appeal tend to sell for a higher price and in a shorter time than a similar property with a less-attractive exterior.
Why Parking Lot Maintenance is Important for Curb Appeal
What some business owners do not realize is that curb appeal can also influence their customers’ perceptions about their business. A restaurant or retail store with excellent curb appeal is typically perceived as being better managed, cleaner and more dependable. The owner or manager is perceived as attentive to detail and customer-oriented.
Businesses spend a lot of time and money to make sure that they have distinctive signage and attractive architecture, and they often invest in professional landscaping around the building. However, the curb appeal of a business starts with its parking lot, and that area is often overlooked.
Suppose a retail chain builds a new store and installs a top-quality parking lot. Store managers do not have the parking lot resealed or restriped for 10 years. During the same time, they also ignore the cracks and potholes that have formed. No matter how nice the parking was initially, long before the first decade has passed, the lot has become unattractive. Instead of having curb appeal, it has become an eyesore.
The perception of this store’s potential customers is entirely different from the perception the same customers might have of businesses with well-maintained lots. They typically perceive the owner or manager of the former business as sloppy, uncaring and unreliable. Drivers know that a poorly maintained parking lot can present problems, such as potholes and parking difficulties. They may choose to take their business to a competitor who has a parking lot that is freshly sealcoated and striped.
Contrary to what the manager of the store with the neglected lot might believe, maintaining his parking lot would have saved the company money in the long run. After a decade of neglect, the pavement’s foundation has eroded and the asphalt is riddled with potholes and alligatored asphalt. It is beyond repair and must be completely replaced, having attained less than half of the lifespan it should have had. To make matters worse, customers who were willing to brave the deteriorated lot may be unwilling to face the reduced number of parking spaces or confusing traffic patterns that a full resurfacing job sometimes bring. Sales decline even further.
Your asphalt parking lot takes a beating under even the best conditions. Having a professional repair cracks promptly, sealcoat the lot and apply pavement markings can help you prolong your parking lot’s life — and improve the curb appeal of your business.
Affordable Striping & Sealing is a locally owned Las Vegas asphalt company specializing in the asphalt maintenance, which includes asphalt sealcoating, striping parking lots, and parking lot repair. Our professional crews use only quality products and the latest techniques to deliver superior results at affordable prices. You can request a free quote by calling 702-222-9009 or submitting our online form.
